Educating the public about your higher education facility

If you run a higher education facility, it's important to communicate about the work you do to ensure that you continue to get support from the public and government, attract corporate sponsorship and get a maximum level of student applications.

Here are some ways that a public relations agency can help you to communicate your contribution to the community.

The public and government

Government support is often aided by the impression that your work is not purely academic but helps with the wider community. Broad public support ensures continued government funding for higher education placements. You can communicate broad points about how many public sector workers work in directly public faced fields such as teachers, nurses and police officers. A public relations agency can help tell the story of the students who study at your institutions and alumni through profiles in the mainstream media and advertising on public transport and bus shelters.

Corporate sponsorship

Gaining corporate sponsorships is an ongoing goal of many higher education facilities. Corporate sponsors like to be mentioned frequently, so come up with ways to permanently link their name with positive aspects of the university's mission, such as research chairs or naming rights on new facilities. Ideally, you should find opportunities that match up with the broader missions of the company, such as engineering research for mining companies, or medical research for pharmaceuticals. The webpages, and social media presence, of an esteemed higher education facility is a great asset to bring to the attention of corporate donors. A public relations agency can help put together a communications plan that links your corporate sponsors with your web presence in a positive and mutually beneficial way.

Attracting students

Students are influenced as much by the community and school spirit of a higher education facility as academic results (although their parents are usually happy to know about the academic standing of the facilities.) A public relations agency can help you to run focused and attractive blogs and social media profiles demonstrating both the day-to-day student life on campus as well as showing the achievements of non-academic clubs like the sports clubs and performance groups. These can help to attract students by showing the breadth of experience available to students at your facility.

A public relations agency can help to focus your promotion efforts and ensure that you are targeting the relevant groups and getting traction with your promotional efforts. Make a call to see how using a public relations agency like Ethical Strategies Pty Ltd could enhance your promotional efforts.

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